Mar & Teo is a Boulder, CO-based company with a mission to create quality, playful shoes that kids want to wear. When we were approached to create a logo for this sweet husband-and-wife-owned business we absolutely swooned! Channeling our inner child, we got busy designing a variety of looks and styles that played to the brand’s modern mood and style. We snagged inspiration from little feet, BIG adventure, and unbeatable quality to come up with a finished logo that spoke to all of us! The chic rainbow/ombre-esque color scheme and playful font selection give a nod to the intrinsic curiosity of children while the distinct spacing between each letter provides them with symbolic “room to grow.” The final logo was also turned into a metal stamp which is used to “brand” the shoes before distribution.