Shore Pedal & Paddle

Creating the logo for St. Michael’s kayak, bike and paddleboard rental shop, Shore Pedal & Paddle, was almost as fun as getting to try all of the totally rad equipment this business offers. If you’re a local, you know that St. Michaels, MD is a charming waterfront town and SP&P’s ultimate mission was to provide tourists and year-round Marylanders with the opportunity to explore the Shore on land or water. When it came time to sit down and dream of a logo that “said it all,” we knew clean and clear lettering had to serve as the logo “glue.” Instead of playing up a Maryland-inspired color scheme within the logo itself, a simple single color design conveys the notion that SP&P is THE one-stop, utilitarian shop for renting FUN (as the owner would say!) We knew the logo would be used to create t-shirts, water bottles, vinyl stickers and more so we decided to use stylized silhouettes to tell the brand story and make the information clear and recognizable.

The rack cards needed to grab the attention of viewers, even when placed alongside competitor advertisements, while also presenting a large amount of information. The rack card is where the brand style comes to life- a historical map of the Chesapeake plays well with the Miles River-inspired color scheme. A clean yet playful font selection gives a nod to the sophistication of St. Michaels while pairing perfectly with the fun, relaxed personality of the SP&P brand.